I wanted to touch on the topic of Social Media Marketing. With so many different ways to market your blog/website leveraging the power of social media is one way you can raise your readers and customer base in a very strong way, however getting started without any previous experience can be challenging. It’s vital that you understand the fundamentals. Learning the basics will take you a long way to building a foundation that will serve your readers, your brand and your bottom line.
Here are the top 15 social networking sites that you should get acquainted with; Facebook, YouTube, Twitter, LinkedIn, Pinterest, Google Plus+, Tumblr, Instagram, VK, Flickr, Vine, Meetup, Ask.fm, Classmates, and Snapshot. If you don’t have an account with any of these, I suggest to do so. If you’re in the business of blogging, websites or ecommerce, you definitely need to have at least two of these social sites for your business or blog.
In Social media it requires more listening and less talking. Perfect example is where one of my readers left a comment giving a suggestion on email marketing to have more attractive images in your email to get your readers attention. Read your audience online content and join discussions with them to find out what they want.
Also, if you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business. To succeed on the Internet today, you have to create content that ignites and engages an audience.
There ae so many tips on social media and how to use it, I am just barely tipping the iceberg. But here are a few that I will be using keeping you updated to my results. One of my favorite places to find targeted followers is Twellow. This useful and free site is like the yellow pages for Twitter, and you can find and follow targeted users for every category, industry and interest imaginable.
Analyzing past content to improve your post. BuzzSumo leverage’s data of what has already been successful in terms social sharing. Enter a keyword that is part of your social media strategy. BuzzSumo will provide you with a list of the top-performing content in terms of social shares according to your keyword.
Delivering content consistently is the best way to grow a following and increase engagement on social media. I just found out about Edgar, and I think it’s going to be great tool to use for bloggers. Edgar permits you to create content categories so you can keep track of the specific types of post you are releasing, which will ensure that you don’t overwhelm your followers with the same post. This is going to be a great tool to use and we continue to grow our blogs.
I hope this has helped in a small way with your blog and how to use social media as an effective tool for yourself and your readers. Even if you have a good idea, if you don’t put the time into it, it will never come into fruition. Remember what you do with your time is what you become.